What is Smarketing?

When you talk about business growth, it’s either an increase in sales or an increase in revenue. Without the right marketing strategy, you won’t be able to generate new leads for your business and achieve your goals.

Introducing Smarketing

Smarketing is the process of integrating the sales and marketing processes of a business. Marketing and sales must have a common integrated approach. This can lead to annual revenue growth of up to 20%.

As a result, your customers will have a better experience. By working closely together, marketing and sales teams can provide customers with the right information and communication at the right time.

In order to increase your organization’s bottom line, Smarketing empowers sales and marketing teams to set measurable goals. For example, they might work together to define a leads service level agreement for marketing, with the contingency that sales must follow up with a certain number of the leads they receive.

Customers can now learn about, engage with, and demo products or services in just a few clicks thanks to digital experiences. With access to unlimited information about your brand and its products, prospects expect an on-brand experience no matter where or when they come in contact with your brand.

We no longer win business based on our market presence, the cost of your services, or the success of your sales team alone. Rather than focusing solely on their individual goals, modern sales and marketing teams must work together to develop customer-first experiences that resolve customers’ pain points and meet them exactly where they are in their buyer’s journey.